Daily Discoveries

Wednesday, August 23, 2006

The Story of Coca-Cola

I heard of a story today, about a can of Coca-Cola.

How much does a can of Coke cost in NTUC Fairprice? $0.65 probably.

How much does a can of Coke cost in a restaurant? $2.00-$3.00 probably.

How much does a can of Coke cost in a five-star hotel? $10.00 probably.

Why is it that a can of Coke, a similar can of Coke, can have such different value?

The environment. The environment the can of Coke is in, determines its value.

Do you want to be a can of Coke in NTUC Fairprice or a can of Coke in a restaurant, or a can of Coke in a five-star restaurant?

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